Imagine you are about to commit a large amount of money to a media-based campaign. How much should you budget in any given medium to not only match, but ideally surpass the competition in share-of-voice, impact, reach and frequency?
Who’s advertising, where? What are they spending, and what are they getting for their money? You need to know.
That’s where AIS comes to your aid. With comprehensive, objective input on recent and current advertising/promotional activity in virtually all media, from TV to cinema, billboards to maildrops.
Nielsen Media Research’s Advertising Information Service sets the New Zealand industry standard for advertising spend and volume monitoring. It tells you exactly where the smart – or not so smart – money’s going.
