You may know who they are. Their age, gender, ethnicity, location and income group. However, devising a relevant product and/or message, and accurately directing it to your ideal target audience, demands that you know more.

What do they read, watch and listen to? Do they use the Internet? if so, how? What are their favourite brands? Where do they shop, what products do they use, what do they think, feel and do about specific products or services? What are their attitudes and aspirations? The Panorama service offers these and many other valuable insights into the New Zealand consumer.

Panorama is a powerful tool that helps you draw a multi-dimensional picture – we call it Consumer-Graphics – of your ideal target market’s attitudes and behaviours. This intelligence is then interlaced with relevant demographic, competitive and media performance data to help you plan, create and execute more efficient and cost-effective brand plans and marketing campaigns.

Nielsen Media Panorama service is a syndicated multimedia marketing database whose information resources we tailor to your specific product category and business needs. The resulting picture is comprehensive, colourful and complete. So you can plan your strategy with confidence.