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Sponsorship Tracking and Measurement

Are you accountable for your company's sponsorship spend? Would you like to be able to accurately evaluate a sposorship campaign? Nielsen Media Research's Sponsorship ESP (Event and Sponsorship Profiles) is a sponsorship evaluation service that will help you to maximise your sponsorship investment and brand exposure.

Sponsorship ESP allows organisations to:

  • Create reports that illustrate the value of association with an event
  • Reveal information to help retain current sponsors or attract new ones
  • Identify sponsorship opportunities or weaknesses in a particular market
  • Uncover trends to create cross-marketing opportunities

In addition, with Sponsorship Scorecard, we provide a powerful on-line measurement and tracking tool for televised events that allows organisations to measure the media exposure generated by association with the event and demonstrate to sponsors the value and effect of their branding at events.

Optimise value for event or sports sponsorships - let Sponsorship ESP give you valuable insights to score with your sponsorship dollars.

For more information about Sponsorship ESP please contact us using the email form below.









          
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