|
|
|
|
Backed by independent auditing, AGB Nielsen Media Research’s television audience measurement service is valued by both broadcasters and advertisers as an aid to: evaluating programming effectiveness; establishing the value of commercial airtime; researching changes and trends in TV viewing behaviour; planning advertising campaign placements; and tracking campaign performance for progressive or post-campaign analysis.
Peoplemeters are the most effective instrument available for monitoring actual household TV viewing patterns. Peoplemeter technology is considered to be Global Best Practice in television viewing research and is rated highly by both TV programmers and broadcast media planners worldwide.
This Peoplemeter data is translated into an estimate of the television viewing audience at any given time of the day, and a measure of programme popularity. AGB Nielsen Media Research reports these findings to subscribers by 9.30 every morning.
|
|
|
|
