Understanding your competitors’ media planning, buying strategies and tactics can provide you with valuable background to the development of your products’ marketing and media objectives and subsequent strategies.

Media selections can be evaluated for their contribution to the success of an advertised product, brand or service, particularly when overlaid with competitive sales activity.

Nielsen Media Research's Advertising Information Service (AIS) is the industry currency for media expenditure and volume measurement in New Zealand, providing a comprehensive service covering all the key advertising media: TV, newspapers, magazines, radio, cinema, outdoor, online and letterbox.

AIS products and services allow you to:

Advertising agencies

• Verify the accurate appearance of their media activity
• Evaluate their clients’ competitors’ activity for strategic intent
• Develop media plans and strategies that takes the competitive high ground

Advertisers

• Overlay advertising activity with sales results or other measures such as brand health
• Track new product launches
• Calculate advertising entry costs for potential new products

Media owners

• Identify new advertisers for their medium
• Analyse their share of an advertiser’s business
• Monitor their own competitive marketplace

For further information on these insights, please send us an email with your area of interest.