Consumers have never had more choice when it comes to how they can spend their leisure time. Some would also claim that everyones' lives seem busier, and that consumers want their leisure and entertainment activities to be easily accessible and convenient to suit their busy lives and schedules. Developments in the last 5 years have increased the range of activites available. Factors such as the uptake of the Internet, introduction of more television channels, the increased distribution of multiplex cinemas and product innovations such as computer games have all increased competition in this sector. To effectively target consumers in this sector, it is vital to understand consumers and their leisure and entertainment time. That's where Nielsen Media Research can assist you, by understanding your target audience groupings using the new PALS Values - Based segmentation in Panorama. PALS allows you to understand motivators behind media consumption trends, such as television viewing, newspaper and magazine readership, and internet usage habits. For further details on how we can assist in the Leisure & Entertainment sector, please contact us using the following email form.