Kiwis love the cinema 2.1 million Kiwis aged 10+ attended the cinema at least once in the last year and 880,000 people attended the cinema in the last month (Source: Nielsen Media Panorama Q1 - Q4 2007). And, onsidering an estimated $15 million dollars was spent on cinema advertising ratecard in 2007 (Source: Nielsen Media AIS), cinema is an advertising medium that is fundamental to the advertising industry. For further information on cinema use, take a look at Cinema Trends over Time.