Nielsen
Media Research National Readership Survey Results
(Q1 2008 - Q4
2008), Average Issue Readership All People 15+
Newspaper Readership
Source : Nielsen Media National
Readership Survey Q1 2008 - Q4 2008
Nationwide face to face interviewing of 12,000 people aged 10+
Understanding The Numbers
National Readership Survey
Q1 2008 -
Q4 2008
The survey is fully national
12,000 people over the age of 10 years were interviewed
Newspaper readership figures are based on all people aged 15
years and over.
The latest release is the column labeled "Q1 2008 - Q4
2008"
For the National Readership Survey, using New Zealand Herald as an
example, the figures are interpreted as follows:
For the
survey period of
Q1 2008 - Q4 2008,
583,000 people aged 15 years and over read
an average issue of New Zealand Herald".
For further assistance with interpretation please call our Helpdesk on
0800
HLPACN
(0800 457226).
