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Media Research National Readership Survey Results
(Q1 2008 - Q4 2008), Average Issue Readership All People 15+

Newspaper Readership

Source : Nielsen Media National Readership Survey Q1 2008 - Q4 2008
Nationwide face to face interviewing of 12,000 people aged 10+

Understanding The Numbers
National Readership Survey Q1 2008 - Q4 2008

• The survey is fully national

• 12,000 people over the age of 10 years were interviewed

• Newspaper readership figures are based on all people aged 15 years and over.

• The latest release is the column labeled "Q1 2008 - Q4 2008"

• For the National Readership Survey, using New Zealand Herald as an example, the figures are interpreted as follows:

“For the survey period of Q1 2008 - Q4 2008, 583,000 people aged 15 years and over read an average issue of New Zealand Herald".

For further assistance with interpretation please call our Helpdesk on
0800 HLPACN (0800 457226).

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