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Nielsen
Media Research National Readership Survey Results
(Q1 2008 Q4 2008), Average Issue Readership All People 10+
Magazine
Readership
Source : Nielsen Media National Readership Survey Q1 2008 Q4 2008
Nationwide face to face interviewing of 12,000 people aged 10+
Understanding The Numbers
National Readership Survey Q1 2008 Q4 2008
The survey is fully national
12,000 people over the age of 10 years were interviewed
Magazine readership figures are based on all people aged 10
years and over.
The latest release is the column labeled "Q1 2008 Q4 2008"
For the National Readership Survey, using Computerworld
magazine as an example, the figures are interpreted as follows:
For the
survey period of
Q1 2008 Q4 2008,
36,000 people aged 10 years and over read
an average issue of Computerworld magazine."
For further assistance with interpretation please call our Helpdesk on
0800
HLPACN
(0800 457226).
