The Nielsen Top Advertisers Report 2007
Nielsen Media Research publishes an annual report covering the top media advertisers, major categories and media sectors across New Zealand's main media and compares estimated expenditure for 2007 with 2006.
The report covers main media advertising estimates for the period January to December 2007 and summarises:
- Top 25 advertisers
- Top advertiser categories and their allocation of spend estimates across the main media
- 10-year trend by media type
- 10-year trend for major categories
- Top spenders within each media type
Nielsen Media AIS figures are estimates based on the latest available published ratecards.
To find out more about the Nielsen Top Advertisers Report 2007, contact Libby May on 09 970 4243 or email Libby.May@nielsen.com .
